Old Forester Takes Over Turf Classic Race; Sets Up the Bourbon Double Bet on Derby Day
Louisville, Ky. (April 26, 2018) – Old Forester Kentucky Straight Bourbon Whisky announced today that it is the new title sponsor of the Turf Classic thoroughbred horse race; the race runs each year just prior to the Kentucky Derby at Churchill Downs. Old Forester takes over sponsorship of the race from Woodford Reserve, which is the new presenting sponsor of the Kentucky Derby.
Old Forester is Brown-Forman’s founding brand and America’s First Bottled Bourbon. Brown-Forman has sponsored the Turf Classic race since its inception in 1987, first supported by Early Times Whisky (from 1987 – 1999) and then Woodford Reserve (from 2000-2017). The race has become a proving ground for turf champions and is one of the top turf events in American horse racing.
“Louisville always brings its best with Kentucky Derby season,” said Campbell Brown, president of Old Forester and fifth generation Brown family member, “And we’re proud to carry forth the Brown-Forman tradition and present the Old Forester Turf Classic.”
On Saturday, May 5, 2018, The Old Forester Turf Classic will run just prior to the 144th Run for the Roses. The race is one of six Grade I (the highest caliber of race in the U.S.) races run at Churchill Downs during the 2018 Spring Meet. The Old Forester Turf Classic is a race for four-year olds and upward with a purse of $500,000-added.
And staring this year, horse racing and bourbon fans will be able to wager on The Bourbon Double – a daily double wager betting on the winners of the Old Forester Turf Classic and the Kentucky Derby presented by Woodford Reserve. While daily double bets are regular features at Churchill Downs and other race tracks, the bet can be over looked by those new to racing. And frequent horse players often bypass the daily double bet for the popular Pick Three and Pick Four bets.
“We think The Bourbon Double bet will generate lots of excitement as fans try to pick the winners of both the Old Forester Turf Classic and The Kentucky Derby presented by Woodford Reserve,” commented Brown.
In addition to assuming sponsorship of the Turf Classic race, Old Forester will continue to serve as the “Official Mint Julep of the Kentucky Derby” and as the presenting sponsor of Thurby, the Derby Week tradition when many people from the Louisville region attend the races on the Thursday before Derby Day.
Old Forester is Brown-Forman’s founding brand, founded in 1870 by George Garvin Brown. Brown believed Old Forester was so pure and consistent that he sealed it, signed it, and pledged, “There is nothing better in the market.”
For nearly 150 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel’s Tennessee Whiskey, Jack Daniel’s & Cola, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Gentleman Jack, Jack Daniel’s Single Barrel, Finlandia, Korbel, el Jimador, Woodford Reserve, Old Forester, Canadian Mist, Herradura, New Mix, Sonoma-Cutrer, Early Times, Chambord, BenRiach, GlenDronach and Slane. Brown-Forman’s brands are supported by over 4,700 employees and sold in more than 165 countries worldwide. For more information about the company, please visit brown-forman.com. ###