Old Forester Introduces Rye Whisky



Introducing the Spiciest Member of The Family: Old Forester Rye

America’s First Bottled Bourbon™ introduces its first new mash bill in 150 years

Louisville, Kentucky (January 15, 2019) – Old Forester, America’s First Bottled BourbonTM, will introduce Old Forester Kentucky Straight Rye Whisky, the distillery’s first new grain recipe in nearly 150 years. Old Forester Rye will be available nationwide beginning February 1.

“Our signature bourbon recipe has done this brand proud through Prohibition, World Wars and changing consumer palates,” said Campbell Brown, Old Forester President and great-great grandson of founder George Garvin Brown. “This January we will create a new tradition with a Kentucky Straight Rye that will capture the hearts and excite the palates of experienced Rye drinkers and curious whisky enthusiasts alike.”

The newest expression from Old Forester was crafted by Master Distiller Chris Morris and Master Taster Jackie Zykan. Old Forester Rye is inspired by the historic recipe for Normandy Rye, a brand which Brown-Forman acquired in 1940. The mash bill consists of 65 percent Rye, 20 percent Malted Barley and 15 percent Corn.

“Throughout history, rye whisky showcased a balanced grain recipe,” said Chris Morris, VP Master Distiller-Whiskey Innovation. “The high proportion of malted barley in this traditional recipe allows for a wholly natural fermentation process, leveraging Old Forester’s proprietary yeast strain. The generous percentage of Malted Barley yields a unique floral character, producing a remarkably balanced Rye.”

Old Forester Kentucky Straight Rye Whisky is presented at 100 proof.

“Old Forester Rye stays true to our standards of quality, consistency, and balance while delivering on value as only Old Forester can,” said Zykan. “The spicy, yet floral complexity of this expression offers a completely different flavor profile than its bourbon cousin. At 100 proof, it plays beautifully in cocktails, but also stands up boldly on its own.”

Old Forester 100 Proof Rye will be offered nationwide at a suggested retail price of $22.99, parity priced with Old Forester 100 Proof Bourbon.

Tasting Notes from the Master Taster, Jackie Zykan

Aroma: Rich brown sugar and magnolia blossom, with hints of soft sassafras and candied lemon

Taste: Spice awakens immediately leading with sharp black pepper and cinnamon stick, rounding out with notes of dried dill and baked apple

Finish: Allspice and peppercorn introduce a long and dry finish which ignites with pine, anise and bright lemon zest

About Brown-Forman:

For nearly 150 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel’s Tennessee Whiskey, Jack Daniel’s & Cola, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Gentleman Jack, Jack Daniel’s Single Barrel, Finlandia, Korbel, el Jimador, Woodford Reserve, Old Forester, Canadian Mist, Herradura, New Mix, Sonoma-Cutrer, Early Times, Chambord, BenRiach, GlenDronach and Slane. Brown-Forman’s brands are supported by over 4,800 employees and sold in more than 170 countries worldwide. For more information about the company, please visit brown-forman.com.

ABOUT OLD FORESTER:

Old Forester is Brown-Forman’s founding brand, founded in 1870 by George Garvin Brown. Brown believed Old Forester was so pure and consistent that he sealed it, signed it, and pledged “There is nothing better in the market.”

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Please sip responsibly.

Old Forester Kentucky Straight Rye Whisky, 50% Alc. by Vol., Old Forester Distilling Company at Louisville in Kentucky. OLD FORESTER is a registered trademark. ©2019 Brown-Forman. All rights reserved. Please do not share or forward this content with anyone under the legal drinking age.